March 23, 2016
Asia Food Beverage


OmniActive Introduces What’s Your B.L.U.E.? to Chinese Market at FIC 2016

OmniActive Health Technologies will be launching What’s Your B.L.U.E.?™ (Blue Light User Exposer) campaign to the Chinese food and beverage industries at this year’s Food Ingredients China (FIC) at the National Exhibition and Convention Center, Shanghai (China) running from March 23 – 25.

An extension of Lutein For Every Age™, What’s Your B.L.U.E.?™ is an exciting new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin). Attendees are invited to visit OmniActive who is exhibiting in tandem with DKSH China at booth #61B40/61C41 to gauge their blue light user exposure.

More than ever before, our eyes are being bombarded by high-energy blue light sources including electronic  devices such as televisions, tablets, smartphones and computers, as well as indoor lighting (CFL or LED), and even LED car headlights. High-energy blue light reaches deep into the eye and can harm the macula–the region of the eye responsible for the highest visual acuity and sharpness. Lutein and the zeaxanthin isomers are known as the “macular carotenoids” and support eye health by acting as powerful antioxidants and filtering high-energy blue light.

“What’s Your B.L.U.E.? has had a tremendous industry response since its launch at SupplySide West 2015 as well as a formal introduction to the natural products industry and retailers at Engredea 2016,” stated Lynda Doyle, Vice President of Global Marketing, OmniActive. “With ever increasing exposure to high-energy blue light sources such as electronic devices (and indoor CFL/LED lighting), OmniActive proactively developed What’s Your B.L.U.E.? to address the growing concerns surrounding the rapidly growing digital user demographic. In addition, we offer Lutemax 2020—a scientifically substantiated, differentiated marigold extract providing all three macular carotenoids (lutein, RR- and RS [meso]-zeaxanthin)—in a 5:1 ratio for optimal eye health support.”

Representatives at the booth #61B40/61C41 will provide exclusive, one-on-one presentations on Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, CurcuWIN Curcumin with Enhanced Absorption and Gingever High Potency Ginger.

For more information on What’s Your B.L.U.E.?™ and Lutein For Every Age™, our innovative products and ingredient solutions, or to schedule an appointment with an OmniActive representative during FIC, contact Lynda Doyle at or visit us at booth #61B40/61C41.

Want to read more?
go back to news