CurcuWIN Highly Bioavailable Curcumin Obtains Self-affirmed GRAS

OmniActive’s highly bioavailable curcumin, CurcuWIN, has received Self-affirmed GRAS (Generally Recognized as Safe) notification by an expert panel who evaluated the ingredient in accordance with stringent US Food and Drug Administration (FDA) safety criteria.

“OmniActive remains steadfast in delivering innovative, effective and safe ingredients to the marketplace,” said Lynda M. Doyle, Sr. VP of Global Marketing, OmniActive. “CurcuWIN is a truly differentiated ingredient in the increasingly crowded enhanced curcumin market because our robust clinical program is showing how its higher bioavailability correlates to greater efficacy at a lower dose – what we’ve termed ‘bioavailability with a purpose.’ And now, by gaining GRAS self-affirmation, CurcuWIN sets itself apart yet again.”

In a well-controlled human clinical trial—the first curcumin study of its kind—comparing commercial curcumin products, CurcuWIN increased relative absorption of total curcuminoids 46 times over standard curcumin. CurcuWIN was also significantly more bioavailable than other enhanced forms. Moreover, in the recent, ground-breaking FloMeD (Flow Mediated Dilation and Curcumin), CurcuWIN was shown to help support healthy blood flow and circulation at a low dose.

Produced using OmniActive’s proprietary UltraSOL technology, CurcuWIN is a natural turmeric extract with 20% curcuminoids with a similar profile to that found naturally in turmeric. CurcuWIN is manufactured under cGMP at OmniActive's ISO certified and FDA audited manufacturing facility in Pune, India. CurcuWIN is supported by a strong clinical and safety program including in vitro, in vivo and multiple human clinical trials.

About OmniActive Health Technologies

OmniActive Health Technologies ( offers a range of quality ingredients that are innovative and scientifically validated to address complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. OmniActive’s core products include carotenoids, plant extracts and specialty functional ingredients. The company develops IP-protected, science-backed branded ingredients from natural sources using cutting edge technologies. OmniActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. Clinical research geared towards demonstrating efficacy and claim substantiation is the cornerstone of OmniActive’s R&D activities. The company’s centers of excellence are located in North America and India, whereas its cGMP and HACCP system-compliant manufacturing operations are located at multiple FDA inspected sites in India. Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.