OMNIACTIVE BRINGS THE BUZZ TO SUPPLYSIDE WEST WITH UNIQUE MARKET INSIGHTS AND VARIOUS GROUNDBREAKING STUDIES

Omniactive brings the buzz to SupplySide West with unique market insights and various groundbreaking studies

OmniActive Health Technologies has been chosen as one of three leading ingredient suppliers to speak during “What’s the Buzz on Innovative Ingredients?” which will take place on Thursday, October 6 from 2:30-3:00 pm at SupplySide Central stage (Level 1, Bayside Hall D | Booth EE182). Hosted by Jeff Hilton, Co-founder and Chief Marketing Officer of Brandhive, the discussion will be centered on how branded ingredients with clinical science and proven efficacy can achieve “buzz” within the supplement and functional food industries. Session participants will learn how to select supply chain partners with the greatest opportunity for long-term success. The discussion will include insight into the business of three distinct and successful B2B companies within the industry.

“OmniActive is excited at the opportunity SupplySide West provides to engage with our customers and present the latest scientific, clinical and market research on our entire product range,” said Abhijit Bhattacharya, President of OmniActive Health Technologies Ltd. and panel participant during the “What’s the Buzz on Innovative Ingredients?” session. “This year, there is tremendous interest and market expanding opportunities arising from the exciting findings of our multiple human clinical studies.”

“OmniActive is dedicated to driving the market by marrying science with consumer needs, providing our customers with unique positions and claims to help grow their business,” stated Lynda Doyle, Sr. VP of Marketing, OmniActive Health Technologies. “During ‘What’s the Buzz on Innovative Ingredients?,’ we will be sharing market insights on how we’ve successfully created buzz through our various initiatives, including our educational campaigns Lutein For Every Age™ and What’s Your B.L.U.E.?™.

Lutein For Every Age™ is an award-winning, educational campaign created by OmniActive to raise awareness of the benefits of early and consistent macular carotenoid intake to help maintain proper eye, skin, cognitive and general health throughout a lifetime. An extension of Lutein For Every Age™, What’s Your B.L.U.E.?™ is the company’s latest initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers.

Through product-specific science and novel technologies, OmniActive is addressing the need for clinically-supported, innovative branded ingredients head-on.  In response to the overwhelming interest in OmniActive’s recent studies all done in healthy populations, attendees are invited to booth PP135 to discuss:

· FloMeD (Flow Mediated Dilation) Study which shows long term supplementation with an optimal, cost-effective dose of curcuminoids from CurcuWIN helps support healthy blood flow and circulation.

· ABC (Appetite and Body Composition) Study where supplementation of natural capsaicinoids from Capsimax helps to significantly improve waist:hip ratio and decrease appetite.

· The trailblazing multi-dose long term supplementation study LAMA I & II (Lutein, Vision and Mental Acuity) studies demonstrate the superior bioavailability of Lutemax 2020 while significantly supporting measures of visual performance and healthy brain function in young adults.

· The pioneering B.L.U.E (Blue Light User Exposure) Study where Lutemax 2020 supplementation demonstrated beneficial effects on ocular health and performance, sleep quality and eye strain and fatigue in those individuals with long term exposure to digital screens and other sources of high-energy blue light.

· Skin Health Study which showed Lutemax 2020 supplementation resulted in a rare combination of outcomes that are attributed to beautiful, healthy skin.

OmniActive will have market development managers, marketing specialists, scientists and researchers at SupplySide (booth #PP135) to provide custom solutions for the attendees’ most complex challenges. OmniActive is showcasing Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, Capsimax Capsicum Extract, CurcuWIN Curcumin with Enhanced Absorption, Gingever High-Potency Ginger Extract, OmniLean The Metabolic Synergizer and OmniXan RR-Zeaxanthin. 

For more information on our innovative products, ingredient solutions, science and studies, education initiatives or to schedule an appointment with an OmniActive representative during SupplySide West, contact Lynda Doyle at l.doyle@omniactives.com or visit us at booth #PP135.

About OmniActive Health Technologies:

OmniActive Health Technologies (www.omniactives.com) offers a range of quality ingredients, that are innovative and scientifically validated to address complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. OmniActive’s core products include carotenoids, plant extracts and specialty functional ingredients. The company develops IP-protected, science-backed branded ingredients from natural sources using cutting edge technologies. OmniActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. Clinical research–geared towards demonstrating efficacy and claim substantiation–is the cornerstone of OmniActive’s R&D activities. The company’s centers of excellence are located in North America and India, whereas its cGMP and HACCP system-compliant manufacturing operations are located at multiple FDA-inspected sites in India. Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.

Capsimax, CurcuWIN, Gingever, Lutemax 2020 Lutemax Free Lutein and Lutein Esters, OmniLean and OmniXan are trademarks of OmniActive Health Technologies Ltd.
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