OmniActive Health Technologies celebrated the second anniversary of its award-winning, education campaign—Lutein for Every Age—at Expo West/Engredea on March 5th 2015. Attendees were surprised with a sponsorship that included three performances by a flash choral mob ranging from children to seniors singing about the importance of the macular carotenoids lutein, RR-zeaxanthin and RS-zeaxanthin.
Aimed at natural products industry members, health care professionals and consumers, Lutein For Every Age raises awareness surrounding the importance of early and consistent lutein intake for helping maintain proper health over a lifetime. During the past year, OmniActive has enlisted a team of key opinion leaders and scientific experts, supported a variety of studies on the macular carotenoids, and launched two interactive, consumer websites (LuteinForEveryAge.org for the US and VisionVitalize.eu for Europe).
“Since we launched Lutein For Every Age at Engredea in 2013, we have raised visibility surrounding lutein and its crucial role in overall health through a variety of successful initiatives and programs,” stated Lynda Doyle, Vice President, Global Marketing, OmniActive. “This sponsorship was just another creative way to spread our message to all Engredea attendees—both industry members and consumers alike: To help close the dietary and generational gaps that exist for macular carotenoid intake.”
OmniActive also introduced Gingever High Potency Ginger for the first time to Engredea attendees at this year’s show. Non-GMO and allergen-free Gingever is a high-potency super-critical fluid extract with 30% bioactives (min 20% gingerols) made from an FDA-acknowledged GRAS (Generally Recognized As Safe) source. Gingever is produced without the use of harsh solvents and manufactured under strict quality programs including cGMP and ISO 22000: 2005.
“Ginger is a well-known ingredient with widespread consumer acceptance due to its common use in a variety of everyday foods and beverages. The ginger supplement market is experiencing significant growth due to an increasing body of evidence showing ginger’s antioxidant and anti-inflammatory properties as well as its vast potential for other health benefits,” said Doyle. “Gingever was very well received by Engredea attendees looking to differentiate their products with a premium, high potency ginger extract.”
Attendees were also updated on the latest developments on the company’s other innovative ingredients including Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, and CurcuWIN Curcumin With Enhanced Absorption.
For more information on Lutein For Every Age, OmniActive’s other innovative products and ingredient solutions, or to talk to an OmniActive representative, please contact us at firstname.lastname@example.org or visit omniactives.com.
About OmniActive Health Technologies, Inc.:
OmniActive Health Technologies (www.omniactives.com) offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solution with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or an ingredient solution to enhance an existing ingredient, you will find unmatched innovation at OmniActive.
Core products include carotenoids, plant extracts and specialty functional ingredients. OmniActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction,purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at multiple sites in India and are cGMP and HACCP system compliant.