OMNIACTIVE LAUNCHES CONSUMER WEBSITE, EXPANDS PRODUCT LINE, AND BRING EDUCATION AND INNOVATIVE INGREDIENTS TO VITAFOODS

OMNIACTIVE LAUNCHES CONSUMER WEBSITE, EXPANDS PRODUCT LINE, AND BRING EDUCATION AND INNOVATIVE INGREDIENTS TO VITAFOODS

OmniActive Health Technologies concluded a successful showing at the Vitafoods  Europe 2014 Conference and Expo in Geneva, Switzerland where the company officially launched Visionvitalize.eu,a website designed to educate consumers on ways to maintain eye health through nutrition and supplementation.

The website features a variety of interactive features including:

 A quiz to determine if your eye health is at risk: http://visionvitalize.eu/healthy-eyes-guide/are-you-at-risk

 Recipes to help individuals learn how to eat their way to maintaining vision: http://visionvitalize.eu/healthy-

 A healthy eyes guide that includes tips for people of all ages to enjoy healthy vision for life: http://visionvitalize.eu/healthy-eyes-guide/healthy-lifestyles-for-healthy-vision

The company also expanded their VisionVitalize line in the European market. OmniActive provides VisionVitalize in several novel delivery forms to enable differentiated products in the eye health category. These new innovative formulas contribute to the maintenance of normal vision and provide vision benefits that can be talked about.

“The body of research surrounding nutrients for eye health, specifically the macular carotenoids, lutein and zeaxanathin, is growing rapidly and revealing their tremendous benefits over a lifetime,” stated Lynda Doyle, VP Global Marketing, OmniActive. “This show was a great opportunity to educate Vitafoods attendees about new opportunities in the nutraceutical, dietary supplement and functional food and beverage industries to develop new formulations utilizing these ingredients.”

OmniActive also sponsored a well-attended three part education series where James Stringham, Ph.D., Research Professor at the Nutritional Neuroscience Laboratories, University of Georgia, discussed the latest science surrounding nutrition and eye health throughout the Vitafoods Europe Conference Sessions under the OmniActive Insights education program. “Lutein For Every Age” highlighted nutrition, with emphasis the phytonutrients lutein and zeaxanthin in maintaining proper health over a lifetime; “See What’s Missing: Promoting Eye & Brain Health” focused on the importance of lutein and zeaxanthin in eye and brain health, including a market overview and discussion on dietary gaps in the European population; and the “Eye Health: Discussion and Q&A” had Dr. Stringham joining leading experts including Stuart Richer, Ph.D. and Jaume Borras, MD, MBA to discuss the latest scientific

In addition, OmniActive introduced its highly anticipated CurcuWIN Turmeric Extract (min 20% curcuminoids) to the European market. In a well-controlled human clinical trial comparing standard curcumin and several commercial curcumin products with enhanced bioavailability, CurcuWIN significantly increased serum curcuminoid levels 46 times over standard. CurcuWIN provides highly bioavailable curcuminoids in the ratio in which they are naturally found in turmeric.

About OmniActive Health Technologies, Inc.:

OmniActive Health Technologies (www.omniactives.com) offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solution with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, find unmatched innovation at OmniActive.

Core products include carotenoids, plant extracts and specialty functional ingredients. OmniActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction,purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at sites in India and are cGMP and HACCP system compliant.

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