OMNIACTIVE LAUNCHES WHAT’S YOUR B.L.U.E.? AT SUPPLYSIDE WEST 2015, SPOTLIGHTS INNOVATIVE INGREDIENTS

OMNIACTIVE LAUNCHES WHAT’S YOUR B.L.U.E.?TM AT SUPPLYSIDE WEST 2015, SPOTLIGHTS INNOVATIVE INGREDIENTS

OmniActive Health Technologies will be launching What’s Your B.L.U.E.? (Blue Light User Exposer)—at SupplySide West taking place from October 6th-8th, 2015 at Mandalay Bay Convention Center located in Las Vegas, NV (US). An extension of Lutein For Every Age, What’s Your B.L.U.E.? is an exciting new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin). Attendees are invited to OmniActive booth #1437 to gauge their blue light user exposure.

More than ever before, our eyes are being bombarded by high-energy blue light sources including electronic devices such as televisions, tablets, smartphones and computers, as well as indoor lighting (CFL or LED), and even LED car headlights. High-energy blue light reaches deep into the eye and can harm the macula–the region of the eye responsible for the highest visual acuity and sharpness. Lutein and the zeaxanthin isomers are known as the “macular carotenoids” and support eye health by acting as powerful antioxidants and filtering high-energy blue light.

“With increased exposure to high-energy blue light emitting devices, OmniActive proactively developed What’s Your B.L.U.E.? to address the growing concerns surrounding the rapidly growing digital user demographic,” stated Lynda Doyle, Vice President, Global Marketing, OmniActive. “What’s Your B.L.U.E.? will serve as another important initiative of Lutein For Every Age as we continue to raise visibility surrounding the macular carotenoids and their crucial role in overall health over a lifetime.”

OmniActive will also provide exclusive, one-on-one presentations on the latest developments with their newest ingredient Gingever High Potency Ginger. Non-GMO and allergen-free Gingever is supercritical extracted with 30% bioactives (min 25% gingerols) that provides a clinically relevant dose of ginger extract in one small pill equivalent to 1,000 mg of ginger root powder*. Gingever is produced without the use of harsh solvents and manufactured under strict quality programs including cGMP and ISO 22000: 2005. OmniActive representatives will also be discussing Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, and CurcuWIN Curcumin with Enhanced Absorption.

For more information on What’s Your B.L.U.E.? and Lutein For Every Age, our innovative products and ingredient solutions, or to schedule an appointment with an OmniActive representative during SupplySide West, contact Lynda Doyle at l.doyle@omniactives.com or visit us at SupplySide West 2015 booth #1437.

About Lutein For Every AgeTM: Aimed at natural products industry members, health care professionals and consumers, Lutein For Every Age raises awareness surrounding the importance of early and consistent lutein supplementation for helping maintain proper health over a lifetime. During the past year,OmniActive has enlisted a team of key opinion leaders and scientific experts, supported a variety of studies on the macular carotenoids, and launched two interactive, consumer websites (LuteinForEveryAge.org for

the US and VisionVitalize.eu for Europe).

About OmniActive Health Technologies, Inc.:

OmniActive Health Technologies (www.omniactives.com) offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or an ingredient solution to enhance an existing ingredient, you will find unmatched innovation at OmniActives. Core products include carotenoids, plant extracts and specialty functional ingredients. OmniActives leverages international R&D strengths to deploy an array of state-of-the-art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at multiple sites in India and are cGMP and HACCP system compliant.

*Based on ginger root powder containing approximately 1% to 1.8% gingerols.

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