OmniActive Health Technologies opened the Expo West/Engredea show with a bang, celebrating the one-year anniversary of its award-winning Lutein for Every Age campaign with a marching band and five dancing eyes. The band, which opened the show on Friday, March 7, was part of OmniActive’s ongoing efforts to orchestrate buzz surrounding the benefits of early and constant lutein supplementation for proper health over a lifetime.
“After winning the Engredea Editors’ Choice Award for best marketing campaign with the Lutein for Every Age flash mob last year, we wanted to follow up with something just as bold to celebrate a very successful first year,” said Lynda Doyle, Global Vice President of Marketing, OmniActive Health Technologies. “It has been fantastic to be part of this unique campaign to educate the industry and consumers on the vast benefits of lutein, and we’re excited to see where it will be at this time next year.”
Along with marking the one-year anniversary of Lutein for Every Age, OmniActive also officially launched its new curcumin ingredient CurcuWIN, a turmeric extract powder standardized to 20 percent curcuminoids in the ratio in which they are naturally found in turmeric. In a well-controlled human clinical trial comparing commercial curcumin products, CurcuWIN increased relative absorption of total curcuminoids 46x over standard curcumin.
About OmniActive Health Technologies, Inc.:
OmniActive Health Technologies (www.omniactives.com) offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solution with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, find unmatched innovation at OmniActive
Core products are carotenoids, spice, plant extracts and specialty functional ingredients. OmnActive leverages international R&D strengths to deploy an array of state of the art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at multiple sites in India and are cGMP and HACCP compliant.