Address the dynamic needs of the ever-changing sports nutrition and active wellness markets with highly bioavailable curcumin extract. At OmniActive, we offer an efficacious, clinically studied curcumin extract in our Curcuwin Ultra +. According to our most recent consumer survey, almost half of the respondents would gladly switch to a more absorbable product. With Curcuwin Ultra+, you get similar clinically backed benefits of our original Curcuwin product, and with even higher bioavailability. This means your customers will receive efficacy at a lower dose.
Understanding the difference between Curcumin and Turmeric
- What is Turmeric?
Turmeric is related to the ginger plant and is native to Southeast Asia. It has deep roots in India, where it is produced commercially and is a foundational spice for many of the nation’s cuisines. It is one of the main ingredients in curry powder. It also has been used in traditional Indian medicine systems, such as Ayurveda, for thousands of years, to treat a wide variety of health concerns. Turmeric extracts are used as health supplements all across the world.
- What is Curcumin?
Curcumin is the vibrant yellow-orange compound produced by the turmeric root and is its main curcuminoid. It is the part of the turmeric root that will stain your hands yellow. Curcumin extracts have been widely studied and are sold as nutritional supplements for various health benefits.
Where Does Curcumin Come From?
Curcuwin Ultra+ is made from natural turmeric root. Curcuwin Ultra+ is more bioavailable than our original, clinically studied Curcuwin product. This makes it the go-to curcumin extract for supplement manufacturers on the market. Curcuwin Ultra+ is 144 times more bioavailable and absorbs 40% faster than a standard curcumin extract.
What makes our turmeric extract different from other highly bioavailable curcumin products on the market is its efficacy at low doses and low cost-in-use. We use our own proprietary Ultrasol nutrient delivery system, a unique technology that allows for lipophilic (fat attracted) compounds, and other poorly absorbed nutrients to become water-dispersible ingredients. This technology dramatically increases the bioavailability of curcumin by making it dissolve quickly and stay soluble for longer. And it has the added benefit of applicability to a wide range of formulations, including tablets, powders, capsules, gummies, beverages, etc. If you have questions or wish to request a sample, click here.
Turmeric Extract Benefits
Turn turmeric root and curcumin extract benefits into marketable products that will stand out from the other curcumin crowd with Curcuwin Ultra+. Here are some of the benefits that using Curcuwin Ultra+ will provide your customers.
- Superior bioavailability
While the health benefits of curcumin are well-known, so is the fact that it absorbs poorly, and many turmeric curcumin supplements lack bioavailability. Studies have shown that curcumin demonstrates poor solubility in the body. When in free form in the digestive tract, it exhibits rapid biotransformation into inactive metabolites and is poorly absorbed. These factors make it difficult for consumers to access the full range of curcumin benefits. However, curcumin’s general poor absorption and utility create a vast opportunity for products with a bioavailable and absorbable form.
Curcuwin has been clinically shown to increase absorption by 45.9 fold over a standard curcumin compound and a 5.8 – 34.9 fold greater absorption. These studies also show that curcuwin is well tolerated with no reported adverse events.
- Supports joint health and mobility
The antioxidant properties and anti-inflammatory potential of curcumin has been well documented, but much of the science around this has been seen at large doses for efficacy. A survey by OmniActive showed that multiple servings and large pill size were two of the top concerns for consumers with their current products and 36% of surveyed consumers expect to start seeing results from their joint health products in the first month.
A study involving 135 subjects with mild knee osteoarthritis, demonstrated that just 250 mg (50 mg curcuminoids) helped promote joint comfort and mobility in as little as five days.
Because Curcuwin Ultra+ is made with Ultrasol Tech, the same foundational technology as its predecessor, it also comes with the clinically supported heart health and sports nutrition benefits as the original Curcuwin.
- Blood Flow Support
In a study, fifty-nine healthy adults were given a placebo, 250 mg of Curcuwin, or 1000 mg of Curcuwin for eight weeks. The group given 1000 mg produced improvement in endothelial function when researchers measured flow-mediated dilation (FMD). So, Curcuwin, given at 1000mg for eight weeks, showed clinically meaningful improvement in endothelial function.
If you are looking to launch a curcumin ingredient, contact us to find out about our various opportunities.