Morristown, N.J., February 9, 2018 – OmniActive’s Lutemax 2020 has been selected as a NutrAward finalist in the functional ingredient category for the groundbreaking B.L.U.E. (Blue Light User Exposure) study and What’s Your B.L.U.E.™ awareness campaign. NutrAward submissions are judged on scientific merit, safety and efficacy, market potential, innovation, and ability to increase market credibility. Attendees are encouraged to vote online on New Hope’s voting page.
The NutrAward winners, which will be announced on Thursday, March 8 from 5:30-7 p.m. at the NutrAwards reception during Engredea and Natural Products Expo West 2018 in Anaheim, Calif. (USA), are based on a weighted score from the selection committee which consists of a panel of industry experts, scientists and nutritionists, as well as by cumulative votes of registered attendees.
The B.L.U.E. study is a 6-month randomized, double-blind, placebo-controlled trial in young, healthy subjects exposed to 6 hours per day of screen time and supplementing with Lutemax 2020 (20 mg lutein and 4 mg zeaxanthin isomers) or placebo. At the end of the study, significant improvements were observed in visual performance, sleep quality, and side effects of prolonged screen time, including eye strain and fatigue. An extension of the Lutein For Every Age™, OmniActive developed the What’s Your B.L.U.E.™ campaign to build awareness around blue light, all three macular carotenoids (lutein, RR-zeaxanthin and RS [meso]-zeaxanthin) and the findings of the B.L.U.E. study using various mediums and initiatives. See the full submission here.
“Although macular carotenoids have been traditionally associated with an aging population, both the B.L.U.E. study and What’s Your B.L.U.E.™ campaign has helped reshape these important nutrients into a next-gen ingredient,” stated Brian Appell, Activation Marketing Manager of OmniActive Health Technologies. “Being chosen as a finalist for a NutrAward helps to raise awareness about the importance of eye health across all age groups and the relevance of lutein and zeaxanthin isomers for the modern digital lifestyle.
OmniActive representatives will be available at Engredea booth #3549 from March 9-11 to discuss how Lutemax 2020, the B.L.U.E. study, and What’s Your B.L.U.E.™ is opening up new demographics and opportunities in the market.
About OmniActive Health Technologies, Inc.
OmniActive Health Technologies offers a range of quality ingredients, which are innovative and scientifically validated for dietary supplementation, nutritional fortification, functional food/beverage, coloring, flavor enhancement and personal care applications. The company addresses complex challenges for customers in the dietary supplement, food and beverage space using technology-driven, sustainable solutions with application support within a global regulatory framework. Whether looking for a new ingredient to add to a finished product, or an ingredient solution to enhance an existing ingredient, you will find unmatched innovation at OmniActive.
Core products include carotenoids and functional ingredients as well as specialty botanicals and extracts. OmniActive leverages international R&D strengths to deploy an array of state-of-the-art manufacturing technologies in extraction, purification, isolation and delivery of nutritional actives. The company’s manufacturing operations are located at multiple sites in India and are cGMP and HACCP system compliant.