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OmniActive Expands Energy and Performance Portfolio, Launches Xtenergy at SupplySide West 2019

By September 26, 2019 October 9th, 2019 No Comments

Morristown, N.J., September 26, 2019 – Expanding their energy and performance portfolio, OmniActive Health Technologies will officially launch Xtenergy™, which delivers a natural source of sustained energy throughout the day without jitters or crash, at this year’s SupplySide West in Las Vegas, NV (USA). Attendees are invited to come to OmniActive booth #5059 to experience and discuss the energizing, modern lifestyle benefits of Xtenergy™.

The energy market is evolving; it’s not just about that extra cup of coffee or energy shot to muscle through a long, tiring day. A recent survey showed that 60% of coffee drinkers consume coffee in the morning but take other caffeine products during the day to sustain energy levels, however, 33% dislike the jitters and crash associated with caffeine use (OmniActive Insights, 2019). And while there seems to be more awareness and options than ever before to help juggle a hectic, busy life, 55% of consumers believe their energy levels have worsened in the last 10 years (NMI Consumer Data, 2016).

“Modern-day consumers are constantly on overdrive, burning through energy that they just don’t naturally have. But who wants a jittery, steep ascent only to come crashing down hours later more tired than before? It’s safe to say, most of us could use a natural, steady stream of energy to optimize productivity so we can perform efficiently at both work and at home,” said Brian Appell, Marketing Manager, OmniActive Health Technologies. “In a category that has been traditionally saturated with synthetic options, Xtenergy™ provides a natural source of sustained energy throughout the day. The launch of Xtenergy™ not only helps OmniActive provide a more comprehensive energy portfolio to its customers, but also helps fill a gap and expand possibilities in the active, modern lifestyle market.”

For media opportunities, please contact Becky Wright at becky@wrightonmarketing.com  and for more information on Xtenergy™ or OmniActive’s many health focused solutions and services, please contact Sara Zoet at s.zoet@omniactives.com. Are you attending SupplySide West? Visit OmniActive booth #5059 to meet OmniActive’s Nutritional Innovations & Solutions or Specialty Botanicals & Extracts teams to discuss the industry’s latest science, insights and developments.

About OmniActive Health Technologies

OmniActive Health Technologies offers a wide range of premium, scientifically-validated, branded ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. Bringing added value to the global natural products industry for 15 years, OmniActive focuses on healthy living as well as healthy aging through IP-protected, science-backed nutritional innovations and solutions as well as specialty botanicals and extracts from natural sources.