The category’s core audience is on a quest for more than a caffeine jolt and formulations for this rising trend represent first-to-market opportunities across different consumer groups.
The nootropic effect of coffee is undeniable, but maintaining those effects, whether with more coffee, energy drinks or other sources contributes to a cycle of jitters and tenseness followed by drops in alertness and mood and subsequent increase in tiredness. Consumers are looking for the benefits of caffeine without the drawbacks.
From this infographic, you’ll learn about how Xtenergy™ can help differentiate your brands in the rapidly growing energy market.
- Consumer trends in the energy market and how those trends are transforming the category
- The unique science behind Xtenergy™ and how it stands out from conventional and other sustained-release caffeine formulas