Morristown, N.J., July 27, 2020-OmniActive Health Technologies, the North American marketer of ENovate Biolife’s enXtra®, announced the outcomes of a new study-A Randomized, Placebo-Controlled Clinical Trial Demonstrating Safety & Efficacy of enXtra® in Healthy Adults-which was published in the Journal of the American College of Nutrition. The new research further demonstrates enXtra’s unique position as a natural, effective and safe caffeine alternative with same-day benefits for consumers looking for solutions in the energy category.
“The latest study demonstrates our commitment to support on-trend claims with credible science for our global customers,” said JayeshChaudhary, Founder and CEO of ENovate Biolife. “Whether it’s using computerized Attention Network Test, molecular docking studies, or assessing longer-term cardiogenic safety, we rely on cutting-edge research tools that are setting new benchmarks in our industry.”
The 12-week double-blind, randomized, placebo-controlled, parallel-group study was conducted on adults who reported moderate caffeine consumption. Subjects were randomized to receive either enXtra®, enXtra® plus caffeine or placebo. The findings of the study demonstrate that enXtra®-either alone or in combination with caffeine-exerts a psychostimulant effect (i.e. alertness), exhibits no safety concerns with long-term use, and strengthens earlier findings supporting its nootropic benefits. Over the course of the entire study enXtra® displayed an acute and consistent improvement in alertness, which suggests a lack of habituation (i.e. subjects do not have to take increasing doses of enXtra® to exert a similar effect).
The study provides finished product manufacturers a clinically demonstrated safe and effective ingredients to fill a much-needed gap in the energy market.
“With more than 50% of consumers reporting that their energy levels have worsened in the last 10 years, the market for healthy energy will continue to grow in the supplement space,” said Arti Shah, Executive Vice President of Global Marketing. “enXtra® provides a unique solution for formulators who are increasingly looking for natural, safe and clinically-tested ingredients to grow their energy portfolio and stand out in a crowded marketplace.”
For more information on enXtra® or OmniActive’s many health focused solutions and services, please contact Sara Zoet at s.zoet@omniactives.com. For media opportunities, please contactBecky Wright at becky@wrightonmarketing.com.
About OmniActive Health Technologies
OmniActive Health Technologies offers scientifically validated, sustainable, IP-protected, health benefit solutions from natural sources for customers in the dietary supplement and functional food and beverage space. OmniActive’s mission is improving lives through enhancing nutrition through branded health benefit solutions that consumers demand in top categories such as: Active Wellness & Physical Performance; Metabolic Health & Weight Wellness; Vision, Cognition & Mental Wellness; and Daily Energy and Productivity Performance. Some of its leading brands include Lutemax® 2020 in the eye health market, Capsimax® in the weight management market, and CurcuWIN® in the sports nutrition and active lifestyle market and enXtra® and Xtenergy™ in the daily energy categories. Lutemax and CurcuWIN are also USP certified and Non-GMO Project Verified. With an established production, sales and distribution network in Asia, Europe, North America and South America, OmniActive is well-positioned to understand the unique needs and regulatory landscape of each market. Currently it has manufacturing plants across India, specifically in Pune, Bengaluru and Hosur, which are FDA GMP compliant. It also maintains head offices in Mumbai, India, as well as Morristown, New Jersey.
About enXtra®
Winner of BOTH 2019 NutraIngredients Europe and Asia “Ingredient of the Year: Sports Nutrition,” enXtra® is the first and only natural caffeine-free, patent-pending botanical ingredient, clinically demonstrated to improve alertness and focus up to 5 hours with and without caffeine and impedes the caffeine crash when taken with caffeine. enXtra® is suitable for RTDs, sports nutrition and workout formulas, energy bars, snacks, gummies, fruit juices, chewing gum and stick packs.
About ENovate Biolife
ENovate Biolife develops innovative, scientifically validated botanical ingredients which help position supplement and beverage brands for success in today’s highly competitive marketplace. For more information on ENovate Biolife, visit https://www.enovatebiolife.com//
enXtra® is a registered trademark of ENovate Biolife