With so many useful benefits, ashwagandha is a highly sought-after herb in the supplemental market. From stress relief to cognitive function to sleep support and fertility, consumers are looking for high-quality ashwagandha to enhance their lives. OmniActive’s ashwagandha extract is exclusively made from the root, offering supplement manufacturers the highest quality herb for their premium formulas.
What is Ashwagandha?
Where does ashwagandha come from? Ashwagandha is the common name for Withania somnifera, a plant native to India and Southeast Asia. It is an evergreen shrub that grows low to the ground and goes by other names, including Indian ginseng and winter cherry. Ashwagandha is a powerful antioxidant and herb traditionally used in Ayurveda, an ancient Indian medical system developed more than 3,000 years ago, with the main purpose of promoting good health by maintaining stability between the body, mind, and the environment people live in.
What is an Adaptogen?
Ashwagandha is also considered a notable adaptogen. Adaptogens are herbs or mushrooms that may help the body adjust to physical, chemical, or biological stress, allowing it to maintain a state of homeostasis. Other examples of adaptogens are tulsi (holy basil), rhodiola, and ginseng.
Meet a wide range of your customers’ needs with potent and high-quality ashwagandha from OmniActive.
What are the benefits of ashwagandha? Ashwagandha is a well-studied botanical and can address a wide range of health benefits, including:
Cognitive Health and Mental Performance
Improving cognitive function is of interest to men and women of all populations, especially those in the aging demographic. Ashwagandha’s impact on cognitive health and mental performance has been well studied. 300 mg of Ashwagandha twice a day has been shown to help support:
- Executive function including mental skills like working memory, thinking flexibly, and self-regulation
- Ability to pay attention
- The time it takes to respond
- Cognitive test performance
Researchers believe these effects may be due to ashwagandha’s antioxidant properties, including the compound withaferin A, an active principle in ashwagandha.
Healthy Mood and Response to Stress
Greater numbers of Americans report increased stress to the point of feeling overwhelmed. There have been many studies on ashwagandha and its potential effects on mood and stress. For example, one study with stressed adults found that 600 mg of ashwagandha daily reduced stress symptoms by 70%. Ashwagandha is widely used to promote well-being. A 2019 study on stressed but otherwise healthy adults suggests that 240 mg ashwagandha may have stress-supporting effects based on study participants’ lower morning cortisol levels.
The sports nutrition market was valued at 34.8 billion in 2020 and is expected to reach 67.9 billion by 2030. Studies suggest that 500 mg of ashwagandha may have a positive impact on some aspects of physical performance, like muscle endurance for healthy men and women. It may also help reduce fatigue and optimize recovery in healthy individuals.
The global sleep aids market was valued at 74.3 billion in 2021 and is expected to grow to 124.97 billion by 2030. This market is ripe for effective nutraceuticals like ashwagandha and valerian. Ashwagandha may be helpful for those with sleep issues. Research shows that 600 mg of ashwagandha a day may help with improved sleep and feeling more alert upon waking.
Fertility for Men
About 40% of men over the age of 45 experience low testosterone. Low sperm count may also impact male fertility. According to the World Health Organization, 60-80 million heterosexual couples worldwide experience infertility. About 40% of the time, this infertility is due to the male partner’s health. A 2013 Study suggests that ashwagandha may support male fertility by helping to improve sperm concentration and overall motility.
Fertility for Women
Along with supporting fertility for men, ashwagandha may also increase fertility for women. As ashwagandha has been shown to balance hormones, stress levels may decrease, and ovarian function may improve. A 2021 review suggests that ashwagandha stimulates two estrogen receptors. Low estrogen may prevent ovulation and stop the lining of the uterus from thickening enough to support the implantation of fertilized eggs.
At OmniActive, we exclusively use the roots of the ashwagandha plant to make our extracts. As you just read, ashwagandha has been widely studied for various health benefits. If you’re ready to use high-quality ashwagandha in your supplements, please contact our team today! We have a team of experts to help you with all of your formulation needs.