As the number one pet of choice for Americans, dogs are found in over 65 million households across the country. These cherished pets are considered official members of the family, which is why pet parents are on the lookout for natural, safe, and effective supplements to support their overall health and well-being. Similar to its human equivalent (i.e., Curcuwin Ultra+), Curcuwin Paws is a standalone ingredient solution to address multiple facets of wellness including joint and immune health.
Dog Joint Supplements: Have You Invested?
The pet care market is booming. In 2022, Americans spent approximately 123.6 billion dollars on their cherished pets—and it’s only increasing. That number jumped in 2023 by 10.68%, yielding $136 billion for the health supplement industry. From the Silent Generation (1925-1945) to Gen Z (1997-2010), pet ownership spans multiple generations. Three particular generations are investing heavily in pet supplements: Baby Boomers (1946-1964), Gen X (1965-1980), and Millennials (1981-1996). However, Millennials own more dogs than any other group, occupying 33% of all pet ownership in the United States. Older Millennials (35 to 44) spend the most on their pets. Approximately 17% spend over $1,500 a month on pet expenses.
Within the pet care industry, the pet supplement market has seen expenditures of $2.49 billion across the globe in 2023. That figure is anticipated to jump dramatically to $4.1 billion by 2033. North America continues to lead the pet supplement space with 43.6% of the market share. Broken down even further, dog supplements command an overwhelmingly large revenue share of 41.1%, with no signs of relinquishing its grasp on the market in the coming years. Enterprises operating in the supplement space cannot afford to overlook the importance of pet supplements to consumers.
Pet supplements can be consumed easily thanks to two popular and convenient delivery forms: chewables and powders.
Of the two, chewables are the current favorite, making up approximately 70% of global pet supplement revenue. Dogs generally don’t like capsules since they can be difficult to swallow.
Powders are not far behind in delivery form popularity. Pills and tablets may take a longer time to absorb, unlike chewables and powders. With powders, pet owners can easily mix supplements into meals.
Curcuwin Paws: Premium Curcumin Supplements for Dogs
Just like humans, dogs can be prone to joint pain. Excessive and continuous joint pain can lead to limping, stiffness, and reluctance to stay active. As joint pain worsens, it can lead to more serious and compounded health issues in pets. For many pet owners, daily dog walks are a cherished routine. However, 20% of middle-aged dogs and 90% of senior dogs will experience osteoarthritis or joint pain in one or more joints. Curcuwin Paws is an effective single-ingredient solution for pet supplement formulations for multiple health categories, including joint health, immune health support, healthy inflammation, healthy blood flow, and muscle health formulations.
Curcuwin Ultra+, the human equivalent of Curcuwin Paws, has been shown in a human clinical study to support joint health in individuals with mild knee osteoarthritis (OA). This study may serve as a strong indication that Curcuwin Paws may also support joint health and mobility for dogs. These curcuminoids contain antioxidant properties that may protect against oxidative stress and fight free radicals, providing the following support:
Immune Health
Dogs with weakened immune systems may be prone to developing chronic and/or recurrent allergies, infections, and diseases. A compromised immune system may affect their quality of life.
Healthy Inflammation
Similar to humans, inflammation in pets occurs when the immune system responds to an infection or injury. However, the immune response sometimes reacts without a cause, leading to persistent inflammation over a long period.
Healthy Blood Flow
Efficient blood circulation is critical to cardiovascular health for dogs, just as it is for humans. When blood circulates properly, it transports oxygen and essential nutrients to vital organ systems.
Muscle Health Formations
From puppyhood to midlife and beyond, dogs need healthy muscles to stay mobile. The loss of muscle mass may weaken them, restricting movement and possibly affecting their overall physical health and well-being.
Partner with OmniActive to Formulate a Curcuwin Paws Dog Supplement!
OmniActive’s Curcuwin Paws curcumin supplement ingredient for dogs is made with our proprietary Ultrasol Technology nutrient delivery system, which offers several key benefits:
- Protects and maintains a similar curcuminoid profile found in turmeric
- Creates water-dispersible curcumin that dissolves quickly to facilitate absorption
- Flexibility for dog supplementation formulations
- Versatility as a standalone ingredient or in combination with multi-ingredient formulations
- Low dose efficacy and low cost in use
OmniActive is dedicated to the success of your pet supplements. Improving lives through innovative science and natural health solutions is what drives us. As your supplement partner, we can help you find the appropriate dose of Curcuwin Paws for your formulation. Contact us today to learn more about how our dog joint supplement, Curcuwin Paws, can enhance your products!