Morristown, N.J., July 8, 2019 – OmniActive Health Technologies proudly announces that CurcuWIN—an enhanced absorption curcumin extract—is now Non-GMO Project Verified. In a published human clinical trial, CurcuWIN was shown to have 46 times greater relative absorption than standard curcumin. CurcuWIN is manufactured using OmniActive’s proprietary UltraSOL technology, a unique approach that enhances the absorption and solubility of curcuminoids, making them more bioavailable and longer-lasting.
Growing consumer demand for non-GMO options is exemplified in the wide range of non-GMO product offerings in both foods and dietary supplements:
The global non-GMO foods market is expected to grow approximately 16% between 2017-2021 (Global Non-GMO Foods Market New Research Report, 2017).
- 50% of people surveyed in N. America try to avoid GMOs in the food they are consuming (Nielsen, 2016).
- 72% say that it is important to avoid GMOs when shopping, and 40% are looking for non-GMO claims on food (Consumer Reports, 2014).
- 92% of American consumers think GMO foods should be labeled while 88% of Canadians support mandatory labeling of genetically engineered foods (Consumer Reports, 2014; CBAN, 2015).
Companies who are leading with non-GMO choices are gaining market share because they are delivering solutions that consumers want.
“As we further differentiate our portfolio of branded ingredients to support various health benefits, we looked at what is also driving purchasing decisions and found that trust in the integrity of a product is not only paramount, but also built in multiple layers. This is why delivering quality and safety assurance is a continuous process,” said Brian Appell, Marketing Manager, OmniActive. “Product improvement by going after the highest standard certifications is always ongoing at OmniActive, and this is what drove us to recently obtain not only USP verification but now Non-GMO Project Verified status.”
The Non-GMO Project Product Verification Program is North America’s only third-party verification for non-GMO foods and products. To ensure that the materials and facilities used to produce CurcuWIN were non-GMO compliant, the verification was completed and confirmed through a rigorous process by our technical administrator, NSF International.
“CurcuWIN continues to deliver on its promise of being a remarkable ingredient with a great deal of R&D, science, operational excellence and market success supporting it,” said Makrand Bhalerao, Vice President, Quality of OmniActive. “Having third-party organizations such as USP and the Non-GMO Project recognize CurcuWIN’s quality with their verification seals solidifies it as a true standout in a crowded curcumin marketplace.”
Created in 2007, the Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. The Product Verification Program has grown steadily since, with more than 3,000 verified brands, representing over 43,000 products and more than $19.2 billion in sales.
USP is an independent scientific organization that collaborates with the world’s top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. Through our standards, advocacy and education, USP helps increase the availability of quality medicines, supplements and food for billions of people worldwide. USP Dietary Ingredient Verification Services include GMP facility auditing, ingredient quality control, manufacturing documentation review, and ingredient testing. For more information about USP, visit www.usp.org.
Founded in 1944, NSF International’s mission is to protect and improve global human health. Manufacturers, regulators, and consumers look to NSF to facilitate the development of public health standards and certifications that help protect food, water, and consumer products and the environment. As an independent, accredited organization, NSF tests, audits, and certifies products and systems as well as provides education and risk management.
About OmniActive Health Technologies
OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.