Morristown, N.J. and Mumbai, India, September 21, 2021—OmniActive Health Technologies (OmniActive) announced today the official US commercial launch of Nutritears, a proprietary combination of ingredients that addresses occasional dry eyes.
Nutritears is the first product created using OmniActive’s Integrative Actives platform, which facilitates the delivery of multiple actives into concentrated smaller doses. It features a unique patent-pending, clinically substantiated combination of ingredients that includes lutein and zeaxanthin isomers, curcuminoids, and vitamin D3.
“We have spent the last few months ramping up production to meet demand for our commercial launch and since its introduction in July, Nutritears has been well received by those looking to address the multifaceted issues surrounding dry eye,” said Isabel Lucas, Director of Product Launch and Marketing Excellence. “We welcome SupplySide West attendees to visit us at our booth (#5345) to discuss this novel, in demand, and clinically demonstrated solution.”
In a recent study, Nutritears was shown to improve eye hydration and moisture, lessen tear loss and help improve healthy tear production as well as help soothe issues associated with occasional dry eyes in as little as two weeks. Moreover, Nutritears was shown to reduce the need for artificial tears, which addresses the primary concern of inconvenience.
“Our market research showed that there is an unmet need in the market for this type of product,” said Akhil Bajaj, Category Manager, Vision and Cognitive Health at OmniActive. “More specifically, our consumer insights revealed that nearly three quarters of consumers consider dietary supplement solutions for occasional dry eye to be more or just as effective as current therapies such as eye drops.”
Customers who are interested in formulating with Nutritears or would like a sample are encouraged to contact OmniActive at firstname.lastname@example.org. Moreover, attendees of SupplySide West are invited to OmniActive’s booth (#3545) to speak to a representative for more details or schedule a meeting at email@example.com.
Established in 2005, OmniActive seeks to improve lives through innovative science and natural health solutions. OmniActive’s product portfolio consists of scientifically validated, IP-protected, branded Specialty Actives and an extensive line of natural Botanical Actives for global customers in the dietary supplement, functional food, and beverage markets.
The Company’s leading brands include Lutemax 2020, Lutemax Free Lutein and Lutein Esters, Capsimax, Curcuwin, Gingever, Xtenergy, Nutritears and Omnixan. OmniActive partners with customers through its sales and distribution networks in key markets worldwide, supported by three global R&D centers and best-in-class production facilities throughout India. The Company has offices in Mumbai, India and Morristown, New Jersey.
Sabrina Di Blasio
Wright On Marketing & Communications