Morristown,N.J., April 3, 2018 – OmniActive will sponsor the speaking session “Leveraging Macular Carotenoids to Empower Self-care Through Vision and Cognition” at this year’s Complementary Medicines Australia (CMA) Innovation Seminar & Supplier Expo on Tuesday 9th April 2019 from 2:45–3:15 pm at Cockle Bay Wharf (Sydney, Australia). The session will be presented by Deshanie Rai, Ph.D., FACN, VP, Global Scientific, Medical and Regulatory Affairs, OmniActive HealthTechnologies, and will focus on global and regional market and consumer insights as well as the latest science and health benefits surrounding macular carotenoids and how they support the growing themes in self-care.
According to recent data, Australians and New Zealander’s are spending an average of 5 and a half to 6 hours on the internet per day, however, digital device users can feel the effects of Digital Eye Stain in as little as 2 hours of use (Hootsuite, 2018; AOA, 2018). Research points to high-energy blue light—which is emitted from digital devices such as computers, smartphones, and tablets—as a culprit.
“The fact is, the world is getting more digitized, and while we are experiencing the ease of information right at our fingertips, we are now seeing the dark side of prolonged blue light exposure, ” said Dr. Rai. “ OmniActive has invested in developing nutritional solutions to help consumers fight against the negative effects on vision and sleep from prolonged digital device use. CMA’s broad reach into the Oceania market will allow us to further educate this region on the importance of macular carotenoids for self-care in a modern, digital lifestyle.”
About Complementary Medicines Australia
CMA is the peak industry body for the complementary medicines industry, with its members representing over 70% of all product sales and the entire value chain, including manufacturers, raw material suppliers, distributors, consultants, retailers, allied health professionals, and educators. CMA is the principal reference point for members, the government, the media, and consumers to communicate about issues relating to the complementary medicines industry.
About OmniActive Health Technologies
OmniActive Health Technologies offers a wide range of premium,scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.
Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.