OMNIACTIVE LAUNCHED NEW HEALTH BENEFITS CATEGORY—DAILY ENERGY & PRODUCTIVITY PERFOMANCE, ANNOUNCED STRATEGIC ALLIANCE WITH ENOVATE BIOLIFE AT SUPPLYSIDE WEST 2019
Morristown, N.J., October 29, 2019 – OmniActive Health Technologies (“OmniActive”) announced their new health benefits category—Daily Energy & Productivity Performance—at this year’s SupplySide West 2019. As part of their new category, OmniActive launched their new product Xtenergy and officially entered into a global strategic alliance with India-based Enovate Biolife (“Enovate”) to expand the market for EnXtra®, its flagship energy and performance ingredient and 2019 winner of the NutraIngredients award for “Ingredient of the Year: Sports Nutrition” in both Europe and Asia.
EnXtra® is a natural, caffeine-free, patent-pending product that contains Alpinia galanga. EnXtra® is clinically demonstrated to improve alertness and focus, and when taken with caffeine has been shown to impede the caffeine crash.
“As a science-driven company, Enovate is delighted to find a like-minded partner in OmniActive, which is known for its clinically-studied, branded offerings, novel, innovative delivery platforms and quality systems to ensure authenticity, traceability, and quality across the supply chain”, said Jayesh Chaudhary, CEO of Enovate. “OmniActive’s science, technology and focus on quality along with strong and seamless customer support will help us in establishing a global presence with long-term relationships.”
The two companies will combine their efforts to further strengthen the supply chain and expand the product globally for consumers in the mental focus and energy space. OmniActive and Enovate will collaborate in supporting all existing EnXtra® customers and partners outside of the US to ensure that the needs in respective markets are satisfied.
“Consumers are seeking health benefit solutions so they can invigorate, recharge and achieve,” said Arti Shah, VP of Global Marketing, OmniActive Health Technologies. “Enovate has come up with an innovative solution to meet the rapidly emerging need of today’s consumers for improved mental alertness and focus. Derived from a well-established food source, EnXtra® is a GRAS-affirmed, natural solution supported by several human clinical studies. OmniActive is delighted to partner on science and use our technology to further expand the product platform.”
This alliance was formed under OmniActive’s global platform for open innovation, ACCELA™. The purpose of the platform is to build long-term partnerships based on key areas, such as sustainable practices, new product and nutrition solutions from natural plant and/or biotech sources, and novel technologies for extraction, delivery, application and formulation of dietary supplements.
For media opportunities, please contact Becky Wright at becky@wrightonmarketing.com, and for more information on how OmniActive can help you expand into the growing Daily Energy & Productive Performance category, EnXtra®, ACCELA™ or OmniActive’s many health-focused solutions and services, please contact Sara Zoet at s.zoet@omniactives.com.
About EnXtra®
Winner of BOTH 2019 NutraIngredients Europe and Asia “Ingredient of the Year: Sports Nutrition,” EnXtra® is the first and only natural caffeine-free, patent-pending botanical ingredient, clinically demonstrated to improve alertness and focus up to 5 hours with and without caffeine and impedes the caffeine crash when taken with caffeine. EnXtra® is suitable for RTDs, sports nutrition and workout formulas, energy bars, snacks, gummies, fruit juices, chewing gum and stick packs.
About OmniActive Health Technologies
OmniActive Health Technologies offers a wide range of premium, scientifically-validated, branded ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. Bringing added value to the global natural products industry for 15 years, OmniActive focuses on healthy living as well as healthy aging through IP-protected, science-backed nutritional innovations and solutions as well as specialty botanicals and extracts from natural sources.