OmniActive continues expansion into key Asian markets, enters exclusive distribution partnership with Shanghai Prochin for Lutemax 2020 in China

Morristown, N.J., December 17, 2019 – OmniActive Health Technologies is proud to announce that they have entered into an exclusive distribution partnership in China with Shanghai Prochin. Through its comprehensive distribution reach and strong relationships with key brands, Shanghai Prochin will market award-winning Lutemax 2020 Lutein and Zeaxanthin Isomers to all segments of the nutraceutical industry in China.

The global nutrition supplement market is expected to surge to a whopping $220.3 billion by 2022, with China expected to reach $40 billion by 2023 growing at a CAGR of 14% (Zion Market Research, 2019; Roland Berger, 2019). Moreover, it has been reported that China may soon become the most significant nutritional supplement market in the world, currently a title held by the US (Roland Berger, 2019).

“China’s 1.4 billion people account for the highest general population on the globe, and with screen time on the rise as well as an increase in life expectancy and changes in diet, the clinically-studied, globally-recognized vision and cognitive health and performance benefits of Lutemax 2020 will fill a much needed nutritional gap,” said Johan Kamphuis, President, Global Business, OmniActive Health Technologies. “We stand confident that combining Shanghai Prochin’s capabilities and OmniActive’s expertise in innovation and technologies will ensure sustainable growth in this key market.”

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About OmniActive Health Technologies

OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.


About Shanghai Prochin

Shanghai Prochin specializes in the distribution and logistics of dairy products and specialty dairy ingredients for the Chinese market. With over 20 years of experience in importing dairy ingredients and other products for the Chinese market, Shanghai Prochin uses their expertise and experience to offer every distribution partner tailor-made solutions and contribute to develop a considerable market position in a variety of nutritional food product categories. Shanghai Prochin is part of to the Alliance Nutrition Group, an international group specialized in nutrition and health foods.