The evolution of energy meets consumer demand
More than half of consumers report that their energy levels have worsened in the last 10 years and around one third of them are taking supplements to address this issue. Lack of energy is a top concern that Millennials and GenXers report they are managing. Consumers are also looking for alternatives to caffeine that provide the same nootropic effects they can feel and are backed by science.
enXtra delivers a caffeine-free option to broaden your opportunities to meet the energy demands of consumers. Moreover, enXtra is perfectly positioned to support gamers in the growing esports category. Read more here
The OmniActive difference means marketing support
We are conducting our own proprietary consumer research to help you build a better brand.