Morristown, N.J., Mumbai, India and, July 7, 2021—OmniActive Health Technologies (OmniActive) announced today the unveiling of Integrative Actives, a platform which facilitates the delivery of multiple actives into concentrated smaller doses. The first product developed using Integrative Actives is OmniActive’s newest clinically studied offering, Nutritears, a unique patent-pending combination of ingredients (lutein and zeaxanthin isomers, curcuminoids, and vitamin D3), which delivers benefits that consumers demand.
“Our proprietary consumer insights showed that more than 70% of those surveyed perceive supplements to be more effective or just as effective compared to their current therapy (such as eye drops) for managing multiple aspects of occasional dry eye,” said Isabel Lucas, Director of Product Launch and Marketing Excellence. “There is a clear need in the market and Nutritears creates new opportunities for our customers by delivering an innovative, clinically-demonstrated solution.”
In a recent study, Nutritears was shown to improve eye hydration and moisture, lessen tear loss and help improve healthy tear production as well as help soothe issues associated with occasional dry eyes in as little as two weeks. Moreover, Nutritears was shown to reduce the need for artificial tears, which addresses the primary concern of inconvenience.
“Considering the multifactorial nature of occasional dry eyes, a multi-modal nutritional approach is relevant. Using our Integrated Actives platform, we selected three bioactives based how they work from a mechanism of action perspective to address the multifactorial nature of occasional dry eyes in the convenience of one softgel,” said Deshanie Rai, PhD, FACN, VP of Global Scientific and Regulatory Affairs at OmniActive.
Nutritears is scheduled for an official commercial launch later in the year. Customers who are interested in discussing formulating with Nutritears or would like a sample are encouraged to contact OmniActive at email@example.com.
Sabrina Di Blasio
OmniActive Health Technologies
Wright on Marketing & Communications
Established in 2005, OmniActive seeks to improve lives through innovative science and natural health solutions. OmniActive’s product portfolio consists of scientifically validated, IP-protected, branded Specialty Actives and an extensive line of natural Botanical Actives for global customers in the dietary supplement, functional food, and beverage markets. The Company’s leading brands include Lutemax 2020, Lutemax Free Lutein and Lutein Esters, Capsimax, Curcuwin, Gingever, Xtenergy, and Omnixan. OmniActive partners with customers through its sales and distribution networks in key markets worldwide, supported by three global R&D centers and best-in-class production facilities throughout India. The Company has offices in Mumbai, India and Morristown, New Jersey. For more information visit www.omniactives.com.