Morristown, N.J., January 28, 2020 – OmniActive will bring new, exciting insights on the market opportunities of macular carotenoids in conjunction with omega-3s at this year’s GOED Exchange during the speaking session, Omega-3s And… which will take place Wednesday, Feb 5th from 4:00pm – 5:15pm. Brian Appell, Marketing Manager of OmniActive Health Technologies, will discuss the market growth potential coming from the macular carotenoids, their conditionally essential role in the “eye-brain connection” and how they may work synergistically with omega-3s.

The macular carotenoids-lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin)-are imperative for healthy vision for a lifetime. This makes sense considering the location of their respective areas of deposition are highly specific: lutein is preferentially deposited in the peripheral macula, RR-zeaxanthin in the mid-peripheral macula and RS-zeaxanthin in the center of the macula. There is also compelling science illustrating the importance of macular carotenoids for cognition and mental wellness, such as the recent publication on Lutemax® 2020 and it’s positive effect on BDNF.

“The science supporting the health benefits for both omega-3s and macular carotenoids on their own is solid, but when combined, there may be a synergistic effect that bring unique formulation possibilities,” Appell said. “As the premier global forum to discuss the ‘what’s next?’ in omega-3, the GOED Exchange serves as the perfect platform to bring the emerging opportunities that may come from this combination to fill consumer need gaps and spark new ideas to propel market expansion.”

For more information on Lutemax® 2020 or OmniActive’s many health-focused solutions and services, please contact Sara Zoet at For media opportunities, please contact Becky Wright at


About GOED and the GOED Exchange
GOED (The Global Organization for EPA and DHA Omega-3s) is a member-driven organization with approximately 170 members from around the globe in all segments of the omega-3 supply chain. The benchmark of GOED members is their commitment to quality, evidenced by their adherence to the GOED Voluntary Monograph, the benchmark for quality throughout the world. GOED members are required to uphold these quality standards as well as abide by GOED’s Ethics Guidelines as a condition of membership in the organization. The GOED Exchange is a chance for leaders in the global EPA and DHA sector to network with peers, learn from the experts and stay current on the trends, science, and events that shape the omega-3 industry. This year’s GOED Exchange 2020, which takes place from February 4-6, 2020 in Barcelona, Spain will focus on the theme of “growth” in the omega-3 market through new and emerging opportunities.


About Lutemax® 2020
Lutemax® 2020 provides a solution to support your vision, cognition and mental wellness health benefit needs. Naturally-derived from marigold extract, Lutemax 2020 delivers all three macular carotenoids-lutein and enhanced levels of both zeaxanthin isomers (RR-and RS [meso]-zeaxanthin)-at the same 5:1 ratio as found naturally in the diet. Backed by numerous human clinical studies, this unique combination of lutein with zeaxanthin isomers makes Lutemax® 2020 a convenient, cost effective way to boost the health benefits of your premium formulations.


About OmniActive Health Technologies
OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.