OmniActive Selected as Guest Presenter at Vitafoods Inside The Bottle Transparency Roundtable

Morristown,N.J., May 14, 2018 – OmniActive Health Technologies was one of the five companies selected to present at the first-ever Inside the Bottle Transparency Roundable at this year’s Vitafoods in Geneva, Switzerland. The invite-only session, which took place on the morning of Thursday, May 9th, brought together some of the top thought leaders of the supplement industry to discuss actionable ways in which the industry could become more transparent. OmniActive was represented by Brian Appell, Marketing Manager, OmniActive, who presented the work done through OmniActive’s Improving Lives Foundation as a case study in supporting their transparency efforts.

“Transparency isn’t just about the ingredients themselves—it’s about the farmers and the farming communities where our ingredients start their journey, and it is here that we believe true transparency needs to take place,” said Appell. “OmniActive is committed to fostering an environment where farmers, their families and communities can truly thrive through education, healthcare and resources.”

OmniActive’s Improving Lives Foundation employs the principles of the Sustainable Development Goals (SDGs), set by the United Nations General Assembly and part of Resolution 70/1: “Transforming our World: the 2030 Agenda for Sustainable Development,” and focuses on some key efforts to bring about change in the rural communities in India where our lutein is farmed including:


  • Protection and improvement of vision
  • Improved nutrition to help farmers and their families meet their nutritional needs
  • Improved sanitation and clean water systems as well as guidance on healthy hygiene practices
  • Promotion of gender equality and empowering women to become agents of change within their communities through education as well as preventative and corrective healthcare


In a continued effort to keep the momentum going, OmniActive invites those who are interested in knowing more information about the session or OmniActive’s Improving Lives Foundation to contact Sara Zoet at


About OmniActive Health Technologies

OmniActive Health Technologies offers a wide range of premium,scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.

Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.