OmniActive Selected for Vitafoods Steering Committee, Further Commits to Market Expansion & Sustainability

Morristown, N.J., September 11, 2019 – OmniActive Health Technologies is proud to announce that it is one of only 15 companies selected as a contributing member of the Vitafoods Steering Committee. After careful review of industry leaders, Vitafoods hand-picks a small group of companies to take part in an invitation-only submission process—these submissions then undergo rigorous scrutiny to choose those companies which demonstrate an ability to help Vitafoods fulfill their mission of shaping the industry for optimal health through science and innovation.

Arti Shah, VP of Global Marketing, has been chosen to represent OmniActive by Vitafoods. Delegates are tasked with advocating for the Vitafoods brand and events by contributing strategic recommendations and innovative ideas, helping identify and overcome risks and obstacles, as well as flag opportunities and share industry-wide initiatives and trends to disrupt and provoke new thoughts for Vitafoods brand development.

“Our mission—to improve lives by enhancing nutrition and wellness using science and innovation—closely aligns with that of the Vitafoods brand, and we are certain that our experience in serving the industry for 15 years will bring unique insights in delivering solutions that address the industry’s complex and everchanging needs,” said Arti Shah. “I am honored to be selected for this coveted post, where, through collaboration with other forward-thinking leaders, I intend to serve as an agent of change, and help shape and grow the industry with a commitment to sustainability, environmental responsibility and social stewardship.”

For media opportunities, please contact Becky Wright at and for more information on the Vitafoods Steering Committee or OmniActive’s many health focused solutions and services, please contact Sara Zoet at or visit us at OmniActive’s booth #5059 at SupplySide West 2019.


About OmniActive Health Technologies

OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.