Muvz

Market insights

The mobility and joint health category, traditionally focused on seniors, is expanding to encompass active lifestyles and gaining popularity with younger demographics. Here is a snapshot of what is shaping the landscape: 

• The youngest millennials are in their mid-twenties while older consumers of this generation are middle aged. Typically, millennials tend to be proactive about their health, value science, and like to make informed choices and hence are open to new ingredients
• Both a rise in sedentary lifestyles of a younger demographic as well as an aging population are driving the continued growth of the global joint health retail market, which currently sits at $3.9 bil
• Approximately 619 million people globally experienced low back pain in 2020, a 60% increase from 1990. This is expected to rise to an estimated 843 million by 2050

This evolution is increasing the need to address the different facets of mobility including low back support, musculoskeletal and joint health, and physical functionality across varying demographics and lifestyles.  Seize this expanding opportunity and differentiate in a market that has been long dominated by legacy ingredients with award-winning, plant-based, proprietary Muvz.