What’s the Buzz With Energy?

Healthy energy continues to be one of the fastest growing categories in the supplement space because consumers are increasingly looking for solutions to help manage a busy life. Also fueling the energy category is the emergence of “mental energy,” nootropics that help sustain alertness and focus for productivity and performance:

  • An estimated 55% of consumers report that their energy levels have worsened in the last 10 years
  • 56% of consumers say they are concerned with preventing conditions like lack of energy and fatigue
  • 31% of dietary supplement users cite “energy” as a primary reason for taking dietary supplements. As a condition, it is only second to “Overall Health and Wellness”
  • Energy remains one of the top concerns that make consumers likely to purchase supplements

Today, savvy health and wellness consumers are looking for more than just a jolt to combat physical and mental fatigue. When it comes to energy supplements, Millennials and GenXers—the category’s core audience—want natural, sustained solutions to help them stay productive and active throughout the day. They’re on a quest for all-day energy with scientifically proven results that they can feel.

What’s the Buzz With Energy?

Healthy energy continues to be one of the fastest growing categories in the supplement space because consumers are increasingly looking for solutions to help manage a busy life. Also fueling the energy category is the emergence of “mental energy,” nootropics that help sustain alertness and focus for productivity and performance:

  • An estimated 55% of consumers report that their energy levels have worsened in the last 10 years
  • 56% of consumers say they are concerned with preventing conditions like lack of energy and fatigue
  • 31% of dietary supplement users cite “energy” as a primary reason for taking dietary supplements. As a condition, it is only second to “Overall Health and Wellness”
  • Energy remains one of the top concerns that make consumers likely to purchase supplements

Today, savvy health and wellness consumers are looking for more than just a jolt to combat physical and mental fatigue. When it comes to energy supplements, Millennials and GenXers—the category’s core audience—want natural, sustained solutions to help them stay productive and active throughout the day. They’re on a quest for all-day energy with scientifically proven results that they can feel.

From Feel to Function, The Energy Category is Also Evolving.

Interest in products supporting “mental energy” is also rising as consumers seek out nootropic formulas targeting cognitive function, memory, mood, and mental wellbeing. With active lifestyles and demanding work and home lives, consumers want to be on the ball at work, attentive to their family life and primed for sport, fitness, and play. The energy category presents new whitespace opportunities as trends like mindfulness and preventative health continue to take hold.

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how the energy market is changing

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From Feel to Function, The Energy Category is Also Evolving.

Interest in products supporting “mental energy” is also rising as consumers seek out nootropic formulas targeting cognitive function, memory, mood, and mental wellbeing. With active lifestyles and demanding work and home lives, consumers want to be on the ball at work, attentive to their family life and primed for sport, fitness, and play. The energy category presents new whitespace opportunities as trends like mindfulness and preventative health continue to take hold.

Click here for more information on
how the energy market is changing

Learn More

Rethinking Caffeine to Support Mental Energy Throughout the Day.

Roughly 2.25 billion cups of coffee are consumed around the globe every day.
Not only is coffee one of the most popular beverages today, but it boasts long-standing use throughout history. Starting the day with a cup of coffee is a tradition in cultures around that world that dates back as late as the 15th century. The global popularity of coffee can be attributed to its active compound: 1,3,7-trimethyl-1H-purine-2,6(3H,7H)-dione, otherwise known as caffeine.

The nootropic effect of caffeine is undeniable; from alertness to improved mood to cognitive function, its benefits are manifold. Yet, while we enjoy the pick-me-up that caffeine offers, many experience a drop in alertness and focusa few hours later — often referred to as the “crash.” When asked, 33% of respondents reported disliking the jitters or crash associated with caffeine.

Despite this, consumers aren’t giving up their morning cup. OmniActive Insights found, not surprisingly, that consumers are looking for continued energy support beyond their first cup to help stay productive past the afternoon slump.

The survey found 60% of coffee drinkers who have a cup in the morning take another caffeine product later in the day to sustain their energy level. Results show that consumers are looking for extended “energy” without the crash and Xtenergy addresses that need.

Rethinking Caffeine to Support Mental Energy Throughout the Day.

Roughly 2.25 billion cups of coffee are consumed around the globe every day.
Not only is coffee one of the most popular beverages today, but it boasts long-standing use throughout history. Starting the day with a cup of coffee is a tradition in cultures around that world that dates back as late as the 15th century. The global popularity of coffee can be attributed to its active compound: 1,3,7-trimethyl-1H-purine-2,6(3H,7H)-dione, otherwise known as caffeine.

The nootropic effect of caffeine is undeniable; from alertness to improved mood to cognitive function, its benefits are manifold. Yet, while we enjoy the pick-me-up that caffeine offers, many experience a drop in alertness and focusa few hours later — often referred to as the “crash.” When asked, 33% of respondents reported disliking the jitters or crash associated with caffeine.

Despite this, consumers aren’t giving up their morning cup. OmniActive Insights found, not surprisingly, that consumers are looking for continued energy support beyond their first cup to help stay productive past the afternoon slump.

The survey found 60% of coffee drinkers who have a cup in the morning take another caffeine product later in the day to sustain their energy level. Results show that consumers are looking for extended “energy” without the crash and Xtenergy addresses that need.

Science-Backed Benefits for Sustained Mental Energy Without the Crash.*

Xtenergy offers some of the key nootropic benefits of natural caffeine by using a solvent-free extraction process and a patented delivery technology that allows for sustained release over several hours. This technology allows for a consistent and gradual release of caffeine so users feel less tired and more alert without the tenseness or anxiousness of immediate-release caffeine. In addition, Xtenergy’s steady release of caffeine helps users avoid the afternoon crash.

These benefits were demonstrated in a double-blind, randomized, single-dose, 2-treatment, 2-sequence cross-over pharmacokinetics (PK) study comparing Xtenergy to immediate-release caffeine. Compared to immediate-release caffeine, Xtenergy provided a gradual increase of caffeine in the serum followed by a gradual decrease over several hours. And that release profile also extended the nootropic benefits of caffeine several hours after the effects of immediate-release caffeine started to decline.

Subjects also reported less anxiousness and tenseness and feeling less tired. In other words, Xtenergy is clinically shown to support alertness and mood without the caffeine crash phenomenon.* It delivers the nootropic benefits that consumers want through the day.

* “Crash” as when mental energy (measured by alertness/attention) and mood generally declines within the first 5 hours after caffeine consumption.

Science-Backed Benefits for Sustained Mental Energy Without the Crash.*

Xtenergy offers some of the key nootropic benefits of natural caffeine by using a solvent-free extraction process and a patented delivery technology that allows for sustained release over several hours. This technology allows for a consistent and gradual release of caffeine so users feel less tired and more alert without the tenseness or anxiousness of immediate-release caffeine. In addition, Xtenergy’s steady release of caffeine helps users avoid the afternoon crash.

These benefits were demonstrated in a double-blind, randomized, single-dose, 2-treatment, 2-sequence cross-over pharmacokinetics (PK) study comparing Xtenergy to immediate-release caffeine. Compared to immediate-release caffeine, Xtenergy provided a gradual increase of caffeine in the serum followed by a gradual decrease over several hours. And that release profile also extended the nootropic benefits of caffeine several hours after the effects of immediate-release caffeine started to decline.

Subjects also reported less anxiousness and tenseness and feeling less tired. In other words, Xtenergy is clinically shown to support alertness and mood without the caffeine crash phenomenon.* It delivers the nootropic benefits that consumers want through the day.

* “Crash” as when mental energy (measured by alertness/attention) and mood generally declines within the first 5 hours after caffeine consumption.

What is Xtenergy?

Xtenergy is a natural caffeine ingredient derived from green coffee bean — using a solvent-free extraction process – and a patented delivery technology that allows for sustained release over several hours. Available in a free-flowing granular format, Xtenergy is suitable for use in tablets, powders, stick packs, and capsules.

Xtenergy is Non-GMO Certified, GRAS, vegetarian, and Halal-certified, making it clean label-friendly.

What is Xtenergy?

Xtenergy is a natural caffeine ingredient derived from green coffee bean — using a solvent-free extraction process – and a patented delivery technology that allows for sustained release over several hours. Available in a free-flowing granular format, Xtenergy is suitable for use in tablets, powders, stick packs, and capsules.

Xtenergy is Non-GMO Certified, GRAS, vegetarian, and Halal-certified, making it clean label-friendly.

Results You Can Feel.

Xtenergy answers the needs for today’s consumers who are looking for energy to support a busy, active life.

Results You Can Feel.

Xtenergy answers the needs for today’s consumers who are looking for energy to support a busy, active life.

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