The Weight Loss Market is Shifting to Reflect New Consumer Goals

The weight loss market is rapidly evolving as consumers become less preoccupied with their waistline and more focused on maintaining long-term health. And that shift is changing their motivations for taking weight loss supplements – not as a quick fix but as a solution to help them stay lean, stay healthy and feel good. Supplement solutions for the new weight loss consumer may be more aptly regarded as lifestyle solutions and that provides new whitespace opportunities for formulators and marketers. Whatever the solution provided, the decision to take one supplement over another is heavily influenced by source, safety, science and tolerance. In other words, consumers want science-backed results balanced with convenience, derived from a natural source and safe to take for extended periods of time. It should complement their overall goals.

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Effective Weight Management is a Matter of Targeting Three Key Areas

Years of research examining the mechanisms underlying weight management continue to affirm the basic principle that maintaining energy balance – calories consumed versus calories expended – is key to maintaining healthy weight. For many consumers maintaining that balance – or in the case of weight loss, shifting it to expenditure – is a matter of addressing three key areas: boosting metabolism, supporting lipolysis and curbing appetite.

Metabolism

Technically known as resting energy expenditure or metabolic rate, metabolism is the energy needed to maintain basic body functions. It represents how much energy is expended by the body while at rest. Of all the factors influencing energy metabolism, resting energy expenditure makes up the largest – about 60–75% in sedentary people. As such, it is a major factor in energy balance and changes in weight. When asked 91% of consumers agree that their metabolism slows as they age and 80% are concerned that a slowing metabolism contributes to “creeping” weight gain. Therefore, supporting healthy metabolism is an integral part of weight management.

Lipolysis

Fat cells serve as an efficient energy reserve to be mobilized when the need arises, such as during exercise. Lipolysis is the breakdown of fat stored as triglycerides in adipose tissue to free fatty acids to be used as a fuel source for contracting muscles and other tissues. Priming the lipolytic pathway, especially before exercise, may help to increase fatty acid availability for energy production and decrease fat stores.

Appetite

Snacking between meals is one of the biggest hurdles people face when counting calories. It is estimated that people think about snacks almost six times per day and approximately 50% of those thoughts turn into real consumption. Conservatively, if an average snack equals 100 calories than snacking can potentially contribute almost 300 additional calories every day. Helping consumers reduce caloric intake can help swing the energy balance equation in favor of healthy weight management.

Capsimax makes weight management easier because it addresses these three key areas that are top-of-mind for consumers in one ingredient.

Capsimax Harnesses One of Nature’s Most Effective Ingredients for Weight Management

The simple red-hot pepper contains one of nature’s most effective ingredients for boosting metabolism and achieving dietary. Capsimax is a concentrated extract of capsaicinoids from red chili peppers (Capsicum annum); the naturally occurring compounds that cause the “burning,” or heat, sensation when consuming spicy foods. More than 90% of the capsaicinoids found in chili peppers are capsaicin, dihydrocapsaicin and nordihydrocapsaicin and considered to be the active constituents related to its weight management benefits. Capsimax discovered a way to harness all the benefits of this ingredient safely and without stomach upset. Using our patented OmniBead Beadlet Technology to encapsulate the capsaicinoids, Capsimax allows people to consume efficacious amounts of the actives without stomach discomfort.

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capsaicinoids found in Capsimax

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Capsimax Harnesses One of Nature’s Most Effective Ingredients for Weight Management

The simple red-hot pepper contains one of nature’s most effective ingredients for boosting metabolism and achieving dietary. Capsimax is a concentrated extract of capsaicinoids from red chili peppers (Capsicum annum); the naturally occurring compounds that cause the “burning,” or heat, sensation when consuming spicy foods. More than 90% of the capsaicinoids found in chili peppers are capsaicin, dihydrocapsaicin and nordihydrocapsaicin and considered to be the active constituents related to its weight management benefits. Capsimax discovered a way to harness all the benefits of this ingredient safely and without stomach upset. Using our patented OmniBead Beadlet Technology to encapsulate the capsaicinoids, Capsimax allows people to consume efficacious amounts of the actives without stomach discomfort.

A Multifunctional Solution for Healthy Weight

The capsaicinoids in Capsimax are absorbed through the gastrointestinal tract and distributed throughout the body. Their ability to influence energy metabolism and weight management are tied to activation of sarcoplasmic reticulum Ca+-ATP-ase (SERCA) and Uncoupling Protein (UCP1), and transient receptor potential cation channel subtype 1 (TRVP1):

  • Both SERCA and UCP1 convert the working energy in ATP that’s normally used by muscles and other biological processes into heat energy, a process known as thermogenesis [Mahmmoud, 2008].
  • TRVP1 (a.k.a. the capsaicin receptor) are found in sensory tissue as well as gastrointestinal, adipose and liver tissues. The “heat” from capsaicinoids is a result of their interaction with TRVP1 receptors in the mouth. Activation of TRVP1 may reduce visceral adipose tissue by increasing lipolysis and fat oxidation, and reducing appetite.
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A Multifunctional Solution for Healthy Weight

The capsaicinoids in Capsimax are absorbed through the gastrointestinal tract and distributed throughout the body. Their ability to influence energy metabolism and weight management are tied to activation of sarcoplasmic reticulum Ca+-ATP-ase (SERCA) and Uncoupling Protein (UCP1), and transient receptor potential cation channel subtype 1 (TRVP1):

  • Both SERCA and UCP1 convert the working energy in ATP that’s normally used by muscles and other biological processes into heat energy, a process known as thermogenesis [Mahmmoud, 2008].
  • TRVP1 (a.k.a. the capsaicin receptor) are found in sensory tissue as well as gastrointestinal, adipose and liver tissues. The “heat” from capsaicinoids is a result of their interaction with TRVP1 receptors in the mouth. Activation of TRVP1 may reduce visceral adipose tissue by increasing lipolysis and fat oxidation, and reducing appetite.
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Capsimax is Clinically Studied Because
Consumers Want to Know Their Supplements Work

Capsaicinoids having been extensively studied for their ability to increase energy expenditure, fat oxidation, and appetite control. Capsimax has also been researched to support healthy weight management.

Several studies show that:

  • Capsimax can boost resting energy expenditure equivalent to 130 kcal/day [extrapolated data over a 24-hour period based on study results]. The findings indicate that Capsimax could support metabolic rate by increasing resting energy expenditure (REE).
  • Capsimax was associated with an increase in free fatty acid and glycerol levels in the blood – an indication of increased lipolysis – compared to placebo.
  • Capsimax may reduce percent body fat and fat mass.
  • When examining its effect on food consumption, Capsimax may decrease appetite and reduce caloric intake.

Download these studies to learn more about Capsimax research.

Capsimax is Clinically Studied Because
Consumers Want to Know Their Supplements Work

Capsaicinoids having been extensively studied for their ability to increase energy expenditure, fat oxidation, and appetite control. Capsimax has also been researched to support healthy weight management.

Several studies show that:

Capsimax can boost resting energy expenditure equivalent to 130 kcal/day [extrapolated data over a 24-hour period based on study results]. The findings indicate that Capsimax could support metabolic rate by increasing resting energy expenditure (REE).

Capsimax was associated with an increase in free fatty acid and glycerol levels in the blood – an indication of increased lipolysis – compared to placebo.

Capsimax may reduce percent body fat and fat mass.

When examining its effect on food consumption, Capsimax may decrease appetite and reduce caloric intake.

Download these studies to learn more about Capsimax research.

Capsimax is a Solution for Your Weight Management and Long-Term Health Goals

From cayenne to red chili, jalapeño to serrano and more, capsaicinoid-containing foods are a global food staple found in nearly every type of cuisine. Capsaicinoids from chili peppers have been consumed through dietary sources for the past several hundred years, while capsaicinoids from oleoresins have been used in food applications for several decades. As an ingredient, capsaicinoids are Generally Regarded as Safe (GRAS). Studies with Capsimax confirm it to be a safe ingredient for weight management with no impact on heart rate, blood pressure or catecholamines.

And with OmniBead Beadlet Technology, Capsimax provides all the benefits of concentrated, highly active capsaicinoids in a controlled-release coating without the discomfort of unprotected chili peppers. In fact, OmniBead Technology is so effective that Capsimax can be used in powdered beverage formulas.

Capsaicinoids are a natural, food-sourced ingredient with a large body of evidence demonstrating its effectiveness and safety. Capsimax is a patented, science-backed formula to help target key areas that today’s health-conscious consumer is looking for – metabolic rate, lipolysis and appetite – in one small dose.

References: 1. Capsimax Consumer Trends Report. 2017 2. Handbook of Clinical Nutrition. 2006. 3. OmniActive Insights Poll 2016. 4. Appetite. 2017