Lutemax® 2020 Expands Global Reach in Key Market, Gains Claims Approval in Japan

Morristown, N.J., September 23, 2019–After a rigorous systematic review (SR) of scientific evidence by Japan’s Consumer Affairs AgencyOmniActive Health Technologies’ Lutemax® 2020 Lutein and Zeaxanthin Isomers has obtained Foods with Function Claims (FFC) approval. The claims which have been accepted for Lutemax® 2020 include eye health (Macular Pigment Optical Density [MPOD]), reduced eye fatigue, and improved visual performance (contrast sensitivity, glare recovery), as well as supporting sleep quality. Those interested in specific claims are encouraged to contact an OmniActive representative at

Japan’s Consumer Affairs Agency oversee multiple functions including developing, assessing, and scrutinizing consumer policies which safeguards against fraudulent business practices and false labeling while establishing necessary labeling standards that are understandable to consumers.

“With over 65,000 people over the age of 100, Japan is the country with the largest percentage of centenarians in the world*. Coupled with the rise in digital screen usage and exposure to blue light across all ages globally, there is a need to supply Japanese consumers with a premium, clinically-tested eye health ingredient, which helps them support healthy vision for a lifetime,” said Brian Appell, Marketing Manager, OmniActive Health Technologies. “Gaining SR approval in Japan for Lutemax® 2020 allows just that as well as delivers manufactures a clear and easy way to communicate scientifically supported eye health benefits to consumers and differentiate in this key market.”

Attendees of Hi Japan are invited to the speaking session Lutemax 2020–Introduction of New Health Claim to Expand Possibilities presented by Tadayuki Shimano, Uniques Inc., OmniActive Health Technologies’ distribution partner in Japan on October 3rd from 13:30-50 and 4th from 14:30-50, for more information about the benefits of Lutemax 2020 and how its FFC approval can help manufacturers expand their business in Japan through unique claims positioning.

For media opportunities, please contact Becky Wright at  and for more information on Lutemax® 2020 or OmniActive’s many health focused solutions and services, please contact Sara Zoet at


About Lutemax® 2020

Lutemax® 2020 is a naturally-derived marigold extract providing all three macular carotenoids—lutein and enhanced levels of both zeaxanthin isomers (RR-and RS [meso]-zeaxanthin)—at the same 5:1 ratio as found naturally in the diet. Backed by numerous human clinical-studies, this unique combination of lutein with zeaxanthin isomers makes Lutemax® 2020 a convenient, cost effective way to boost the health benefits of your premium formulations.


About OmniActive Health Technologies

OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.


*NBJ, 2018.