OmniActive to Feature New Asia-Focused Prototype & Categories at HI China 2018

Morristown, N.J., June 13, 2018 – To show off the versatility of its ingredients and how they meet various global regulatory requirements, OmniActive will feature several new prototypes for the Asian and Oceania markets at this year’s Hi China taking place in Shanghai, China, from 20-22 June 2018. Attendees are encouraged to stop by stall #E5C35 to sample some of these tasty nutritional treats, including deliciously flavored stick packs and gummies.

“Accounting for a third of the dietary supplement market, non-pill format markets such as beverages, bars, and gummies are worth USD 17 billion. Today, consumers want the same doses and benefits as their traditional supplement counterparts but are becoming increasingly interested in functional products for delivery,” said Brian Appell, Activation Marketing Manager at OmniActive Health Technologies. “In order to give customers solutions and opportunities in the functional food and beverage markets, we teamed up with multiple formulation specialists to expand the versatility of some of our key ingredients like Lutemax 2020, Gingever, OmniLean, CurcuWIN, and UltraSOL Curcumin and apply them to various prototypes.”

OmniActive will also be introducing their newly launched, focused ingredient categories for the first time to the Chinese and Oceania markets—Xtracs, Olixrs, and Ogments. For more information on these categories, please see this informational video. Representatives from the Nutritional Innovations & Solutions team will be discussing OmniActive’s portfolio of scientifically-validated, branded ingredients including the Lutemax and OmniXan ranges of macular carotenoid ingredients as well as CurcuWIN, UltraSOL Curcumin, Capsimax, Gingever, and OmniLean. Presenting its portfolio of authenticated and standardized natural extracts (which OmniActive acquired as a part of its Indfrag acquisition), the Specialty Botanicals & Extracts team will be on site to discuss its wide range of offerings, including standard and organic green coffee, garcinia cambogia and ashwagandha extracts, as well as extracts of natural caffeine, boswellia, gymnema, banaba, curcumin and moringa leaf powder extracts.

To schedule a meeting at Hi China, contact Sara Zoet at


About OmniActive Health Technologies, Inc.

OmniActive Health Technologies offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.

Whether looking for a new ingredient to add to a finished product, or technology to enhance an existing ingredient, OmniActive delivers unmatched innovation.