NEW SCIENCE FURTHER DEMONSTRATES CURCUWIN®’S SPORTS NUTRITION AND EXERCISE BENEFITS

Morristown,N.J., August 1st, 2019OmniActive Health Technologies’ CurcuWIN® Enhanced Curcumin was the subject of a new publication in Nutrients entitled, “Eight Weeks of High Dose of Curcumin Supplementation May Attenuate Performance Decrements Following Muscle-Damaging Exercise”.

The double-blind, randomized, placebo-controlled parallel designed, 8-week human clinical trial examined the effects of 250 mg of CurcuWIN®, 1000 mg of CurcuWIN®, or placebo on preserving muscle performance and reducing soreness following strenuous exercise. The science showed positive results and supports a growing body of research that CurcuWIN benefits athletes and active lifestyle enthusiasts alike.

“Intense exercise causes muscle damage, inflammation and oxidative stress, resulting in subsequent declines in athletic performance. Curcumin has anti-inflammatory and antioxidant properties,” said Dr. Ralf Jäger, MBA, FISSN,Co-founder and Managing Member of Increnovo LLC and lead author of the publication. “Our study showed that consuming CurcuWIN®—a highly bioavailable form of curcumin—prior to exercise can improve training quality and help muscles recover faster.”

Recent research has shown that working muscles have specific needs that can make are markable difference in exercise performance. This new research is helping shape the ever-evolving sports nutrition landscape. The global sports nutrition market is expected to hit $24.43 billion by 2025 (Grand View Research, Inc., 2018) and that growth represents a shift in consumer preference for sports nutrition supplements to support an active lifestyle. In short, sports nutrition isn’t just for traditional bodybuilders or professional athletes anymore.  

“OmniActive has made significant investments with a strong commitment to bring scientific validity to curcumin for sports nutrition applications. CurcuWIN®’s ability to help support athletes and active lifestyle enthusiasts was first demonstrated in our FloMeD (Flow Mediated Dilation) Study, which showed health benefits including healthy blood flow, circulation and cardiovascular health,”said Abhijit Bhattacharya, President, OmniActive Health Technologies, Ltd. “This new publication is in line with OmniActive’s scientific approach in building deeper insights into CurcuWIN®’s potential benefits in sports nutrition including its ability to help maintain athletic performance and muscle recovery as well as reduce muscle soreness after strenuous exercise. While there are clear positives from the study, even the limitations give our scientists and researchers additional insights on how to make our products serve our consumers better.”

 

For media opportunities, please contact Becky Wright at becky@wrightonmarketing.com and for more information on CurcuWIN® or OmniActive’s health focused solutions and services, please contact Sara Zoet at s.zoet@omniactives.com.

 

About CurcuWIN®

In a well-controlled human clinical trial—the first curcumin study of its kind—comparing commercial curcumin products, CurcuWIN® increased relative absorption of total curcuminoids 46-times over standard curcumin. Produced using OmniActive’s proprietary UltraSOL™ Nutrient Delivery System, CurcuWIN® contains a minimum 20% curcuminoids in the same profile as found naturally in turmeric.

 

About OmniActiveHealth Technologies

OmniActive Health Technologies (omniactives.com) offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space.OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.

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