Wellness Trends 2025: Joint, Cognitive, and Eye Health
As consumers become more health-conscious, they’re looking for products that go beyond general wellness to address specific needs like joint mobility, cognitive performance, and eye health. This focus on personal choice is driving demand for natural, science-backed solutions. OmniActive is at the forefront of this movement, offering innovative ingredients that empower brands to create impactful health and wellness products for the modern consumer. OmniInsights—OmniActive’s internal research team—surveyed 625 consumers to uncover the 9 most important health and wellness trends of 2025.
Stronger for Longer: The Demand for Joint Health
The importance of mobility, flexibility, and overall joint function continues to grow, especially with active lifestyles and aging populations. According to OmniInsights, nearly 8 out of 10 consumers (79%) recognize joint health as a key focus in their 2025 wellness goals. OmniActive’s Curcuwin Ultra+ delivers bioavailability curcumin for joint comfort and recovery support.
A Sharper Tomorrow: Prioritizing Cognitive Health
Eighty percent of consumers surveyed see cognitive health as central to their wellness ambitions. As focus and alertness become priorities in today’s demanding environment, products like OmniActive’s Lutemax 2020 and enXtra provide clinically supported ingredients. Lutemax 2020 supports visual and cognitive performance through a combination of lutein and zeaxanthin isomers, while enXtra, a caffeine-free energy ingredient, supports alertness without the “crash” typically associated with caffeine. Together, they offer brands versatile, science-backed options for supporting cognitive function.
Clearer Vision: Eye Health in Focus
With 76% of consumers prioritizing eye health, the need for effective solutions is crystal clear. Along with cognitive support, OmniActive’s Lutemax 2020 protects and promotes macular pigment to support eye health. It supports blue light filtration, reducing digital eye strain while promoting healthy eye function against digital devices. As screen time increases globally, Lutemax 2020 is an essential ingredient for brands addressing consumers’ visual wellness concerns.
Digestion Wellness: The Core of Health
According to OmniInsights, digestive health remains top of mind for 78% of consumers. A healthy gut is foundational to overall wellness, influencing immunity, energy, and mood. OmniActive’s Gingever, a high-potency ginger extract, offers digestive support. Brands looking to meet this demand can leverage Gingever’s digestion and immune health benefits.
Mood Matters: Emotional Wellness in 2025
Over two-thirds (69%) of consumers surveyed are actively seeking solutions for mood support. OmniActive’s Xtenergy, a natural caffeine ingredient, offers sustained alertness and a better mood with less jitters. Clinically tested, Xtenergy has been shown to extend the mood-enhancing effects of caffeine.
Sleep Smarter: Solutions for Restful Nights
A restful night’s sleep is a wellness goal for 78% of consumers in 2025. OmniActive’s Sleeproot, a clinically studied ingredient, addresses sleep quality by supporting multiple aspects of sleep. With a low dose of just 200 mg per day, consumers can get to sleep quicker and stay at rest longer, allowing them to wake up refreshed. OmniActive’s natural extract contains 2% valerenic acid, which sets it apart from other valerian products and makes it more adaptable to a wide range of delivery systems like gummies and tablets.
Fitness and Form: Sports Nutrition and Weight Management
With 62% of consumers intent on maintaining physical health, sports nutrition, and weight management products are in high demand. OmniActive’s Muvz and Capsimax provide innovative support in these areas. Capsimax, a concentrated capsicum extract, helps support metabolism and calorie burning without upsetting the stomach thanks to its controlled release encapsulating technology. Muvz, a proprietary blend of Vitex negundo and Zingiber officinale phyto-actives, offers low-dose efficacy for mobility support, clincially studied for the knee joint and lower back.
Mental Energy: The Power of Focus
A remarkable 81% of consumers are prioritizing mental energy in their wellness pursuits. OmniActive’s cognitive health solutions, such as enXtra, offer sustained alertness and focus without the jittery effects of caffeine. In a double-blind, placebo-controlled study, enXtra has been shown to significantly increase alertness up to five hours.
Hydrate and Energize: The Evolving Role of Hydration
According to OmniInsights, eighty percent of consumers now expect more from hydration solutions than simple replenishment. enXtra delivers a unique advantage by offering formulation flexibility to complement hydration with cognitive support, i.e. sustained focus and mental alertness. Water-soluble and suitable for ready-to-mix and ready-to-drink formats, enXtra allows brands to create cutting-edge hydration products that meet these expanded consumer expectations.
Discover Health and Wellness Support with OmniActive
At OmniActive, we are committed to helping brands meet the growing demand for innovative, science-backed health and wellness ingredients. From cognitive health to sports nutrition and hydration, our natural, clinically supported ingredients empower businesses to create products that resonate with today’s consumers. Explore the possibilities with OmniActive. Contact us today to discover how we can enhance your products!