The women’s health supplement market exploded into a $163.5 billion industry in 2025 and is forecasted to reach $316 billion by 2035. Whether managing stress, supporting energy levels, maintaining joint health, or promoting quality sleep, women have unique and complex health needs. These distinct challenges create significant opportunities for brands to differentiate themselves in the market. The key is formulating with science-backed, high-quality ingredients that support women’s unique health journey.
Supplements for Women’s Energy
Mental fatigue affects the majority of women, with one study showing that 85% of women report experiencing some degree of mental fatigue. This widespread feeling has created significant demand for energy supplements for women that target cognitive benefits rather than just physical stamina. enXtra, OmniActive’s clinically studied ingredient, offers a unique solution for sustaining mental energy. It supports sustained mental energy, alertness and focus for up to five hours without the jittery side effects or crashes associated with caffeine-based products. This natural extract of Alpinia galanga is ideal for formulations targeting busy, multitasking women who need sustained mental energy throughout the day.
Our natural caffeine ingredient, Xtenergy, has clinically demonstrated benefits, such as sustained alertness and a better mood with less jitters, tenseness, and tiredness. Its sustained release profile helps women meet the demands of their busy lives with fewer feelings of the “crash” phenomenon usually associated with caffeine.
Mood Supplements for Women
Stress management represents an important component of women’s health supplements, as women report an average stress level of 5.3 out of 10, with 27% rating their stress levels between 8 and 10.
Stress significantly impacts daily well-being and overall quality of life. Zenroot, OmniActive’s innovative ashwagandha-based ingredient, provides clinically studied support for mood and stress. A low dose of just 125 mg daily of our root-only standardized extract has been shown to help with occasional feelings of stress and occasional anxiety, and support a more consistent, positive mood while improving overall quality of sleep.
Women’s Joint Health Supplements
Joint health concerns affect women disproportionately, with women being 40% more likely to develop knee osteoarthritis than men. This increased risk, combined with bone density concerns during menopause, makes joint health supplements a natural choice for women’s wellness regimens.
With 40% faster absorption than standard curcumin, Curcuwin Ultra+ delivers enhanced bioavailability, providing support for joint comfort and mobility in as little as 5 days. Curcuwin Ultra+ has also been clinically shown to promote cardiovascular health and endothelial function as well as support pain in association with exercise.
Made from the botanicals Vitex negundo and Zingiber officinale, OmniActive’s Muvz provides analgesic, anti-inflammatory, and antioxidant properties to support joint, knee, and low back pain discomfort associated with exercise. Its same-day benefits can help women increase their range of motion and support a better quality of life.
OmniActive’s standardized turmeric extract provides additional antioxidant and anti-inflammatory benefits, while Boswellia supports joint flexibility and helps support healthy inflammation.
Valerian Root, Sleep, and Women
It’s no surprise that sleep quality significantly impacts women’s overall health. 49% of American women get less than the recommended seven hours of sleep each night. Women face unique sleep challenges related to hormonal fluctuations, stress, and more.
Sleeproot, OmniActive’s non-hormonal, melatonin-free solution, provides natural support for healthy, restful sleep without dependency concerns that can be associated with synthetic sleep aids. Just 200 mg of this standardized valerian root extract helps promote an increase in sleep duration on day 1 of supplementation, with further benefits starting at day 3.
Zenroot also contributes to better sleep quality when taken daily by addressing occasional stress and feelings of anxiety that often interfere with restful sleep. These ingredients offer formulators the flexibility to create sleep support products that work for women.
Weight Management for Women
Weight management challenges affect women globally, with the most recent WHO data showing that 44% of women worldwide are overweight. Women’s weight management needs can differ from men’s due to hormonal influences, metabolic differences, and lifestyle factors.